Persuasive Analysis

The audience for this photo would be prospective Lego purchasers (kids, parents, etc) and Star Wars fans. The purpose of it is to convince people to buy from Lego by using comedy. The media is a picture and the mode is digital. The picture uses pathos because it shows the audience that Han is sad because Princess Leia is going with Wikkit instead of him. The style and design uses red because that is one of Lego's main colors, and the characters are Lego so the audience easily recognizes the brand putting forth the advertisement. Although, I think it is interesting the logo is still in the corner because virtually anyone could recognize Lego products when they see it. I would remediate this into a stop motion video which would have the ability to make the advertisement funnier. The video could give more comedic insight as to why Leia and Wikkit are walking off together, and a video would have the ability to use even more Lego products for advertising.